ORLY - strength in colour

the professional standard in nail colour and care since 1975

It all starts with innovation

2015 marks 40 fabulous years in the nail care industry for ORLY. From the conception of the timeless nail looks such as the Original French Manicure®, cutting-edge colour, treatments, textures and design, to what’s new and next in nails, it’s all been created by the brains and beauty lovers at ORLY in LA. This year, ORLY celebrates its long-time love affair with Los Angeles with the Made in L.A. campaign, inspired by the people, places and heartbeat of the city of angels.

The original French manicure

In 1975, Jeff Pink created a natural nail look to help screen actresses speed up the time between wardrobe changes. Simple, classic and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit. Stylists and starlets loved the new look that quickly spread through the fashion world. Once it hit the runways of Paris Jeff knew he had the perfect name… the French Manicure!

The colours

ORLY never stop looking for the next big idea. By keeping hot on the heels of the latest trends, their talented team of colour experts deliver the bright ideas, hot colours and bold textures their fans love. Colour is the foundation of everything ORLY do. It is their heart, and soul, and the reflection of their multi-faceted personality. Full of the classics, the revolutionary and time-tested fan favourites the ORLY Permanent Colour Collection has something for everyone.

Formulated without DBP, Formaldehyde and Toulene.

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